Tag: Financial Coach

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IP for the Heart Centered Entrepreneur (Ep. 72)

IP for the Heart Centered Entrepreneur (Ep. 72)

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On this episode of the Money is Emotional podcast, host Christine Luken sits down with guest Shannon Villalba, founder of Heartsong Legal and a true innovator in the world of trademarks, copyright, and business strategy. Shannon isn’t your typical IP attorney, she’s a digital artist, a legal strategist, and someone who truly understands what it means to build a business with both ambition and purpose.

Shannon shares her journey from working with major entertainment brands to helping entrepreneurs protect the very ideas and methods that make them unique. You’ll learn the key differences between trademarks and copyrights, the common IP pitfalls that even smart business owners miss, and practical tips for turning your intellectual assets into long-term business value.

 

Christine and Shannon discuss:

  • What Shannon learned about branding and business development from working with artists such as Backstreet Boys and NSYNC.
  • The difference between trademarks and copyright.
  • Common IP mistakes heart-centered entrepreneurs make.
  • How protecting your intellectual property impacts the owner’s emotional well-being.
  • How having a trademark stopped a multi-million dollar insurance company from registering “financial dignity”.
  • The right time to consult an IP attorney and why waiting could cost you more than you think.

Resources:

Connect with Christine:

 

Connect with Shannon Villalba:

 

About Shannon Villalba:

Shannon Villalba, JD LLM, is a serial entrepreneur, attorney, and holistic practitioner, and is the founder of Heartsong Legal fka Villalba Law Firm, a law firm providing holistic business and legal strategies. Her holistic approach guides her clients through business and law, drawing upon her personal experiences, intuition, and signature Heartsong Chakra Framework, enabling her clients to change their legal and business strategy narratives.

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The Dangers of Girl Math (Ep. 30)

The Dangers of Girl Math (Ep. 30)

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Have you ever fallen prey to the infamous “girl math”? 

If you’ve ever succumbed to an impulsive shopping spree, you’re probably guilty as charged!

Today on Money Is Emotional, Financial Dignity® Coach, Christine Luken, dives headfirst into the world of “girl math” – those quirky rules women supposedly abide by when justifying their impulse buys.

 Christine takes a magnifying glass to this flawed logic, sharing a jaw-dropping example that’ll leave you questioning the sanity of “girl math.” Get ready for a rollercoaster as Christine passionately voices her concerns about this trend and its impact on the financial well-being of women. She stresses the urgency of financial literacy and responsible spending, urging her fellow ladies to reclaim control of their finances. Out with “girl math,” in with “wealthy woman math” – making informed financial decisions!

Christine discusses: 

  • What “Girl Math” is and where the trend started
  • The omnipresence of Girl Math
  • Why Girl Math  is a cutesy way to keep women dumbed down about money
  • The liberation of not needing to justify your spending when you’re in control of your money
  • Trading “Girl Math” for “Wealthy Woman Math”
  • Recognizing if you’re using Girl Math as an occasional funny joke or as a way to justify self-destructive financial behavior
  • And more

Resources:

Connect with Christine: 

 

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Dear Fellow Spender with Emily Burnett (Ep. 28)

Dear Fellow Spender with Emily Burnett (Ep. 28)

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Are you looking to improve your relationship with your personal finances?

In this episode, Financial Dignity® Coach, Christine Luken, welcomes her fellow friend, financial coach, and the author of “Dear Fellow Spender: Enjoy Using Your Money to Get Out of Debt, Build Savings, and Create a Life You Love”, Emily Burnett. Together, they talk about the emotional side of personal finance, emphasizing the importance of budgeting, not as a restriction, but as a way to plan for joyful and fulfilling spending. Emily shares her personal journey of paying off $50,000 in debt in less than two years, highlighting the role of intentionality and control in financial management.

Emily talks about: 

  • Her journey as a “former money mess” and what her turning point was
  • Her love for budgeting and why she reframes it as the “active cycle of organizing your money and planning your spending”
  • How to regain a sense of control over your money by remembering “money doesn’t spend itself”
  • The challenges women may encounter when managing personal finances as a single person
  • And more

 

Resources:

Connect with Christine: 

Connect with Emily Burnett:

About our Guest: 

Emily Burnette is a financial coach, the founder of Moso Money, and the author of “Dear Fellow Spender”. Emily is passionate about helping others get out of debt by adding a happy structure to their money and habits. She has written extensively about the subject and coached dozens of others to healthier money and thus happier lives. Emily left corporate in 2022 and has been traveling and building her business full-time ever since. She loves the open road, literally and figuratively, and her first book was published, “Dear Fellow Spender” in July 2023.

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