
Decoding Generational Wealth (Ep. 75)
On this episode of the podcast, host Christine Luken sits down with Dr. Joaquin Wallace, a leading voice in generational wealth psychology and behavioral finance. They tackle the “why” behind our money habits, how inherited beliefs play into the way we run our businesses (and our lives), and most importantly how you can re-write your own financial story for good.
Dr. Wallace’s down-to-earth wisdom goes beyond budget spreadsheets, delving deep into what holds high-achievers back and how to finally create a financial legacy that endures.
Joaquin discusses:
- Why you need to understand your financial genetic code?
- How to break free from financial shame.
- The emotional drivers behind our financial decisions.
- The 7-stage wealth model for your family’s future.
- Why emotional honesty is the secret to financial growth.
Connect with Christine:
- Connect with Christine Luken for financial coaching:
- Join the Wealthy Woman Book Club™:
- Money Mind(RE)set Hypnosis Library:
- Join the FREE Financial Dignity® Community:
- Emma, the Emotional Money Coach™ (Your ChatGPT AI coach):
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Connect with Dr. Joaquin Wallace:
- Website: Dr. Joaquin Wallace
- Book: Generational Wealth Begins with Generational Knowledge®
- Podcast: The New Wealth Wave Podcast
- LinkedIn: Dr. Joaquin Wallace
- Instagram: Dr. Joaquin Wallace
- X: Dr. Joaquin Wallace
About our Guest:
Dr. Joaquin Wallace is a nationally recognized financial planner, Amazon best-selling author, and visionary speaker dedicated to bridging financial empowerment, leadership, and community transformation. His latest book, Generational Wealth Begins with Generational Knowledge—a transformative guide that redefines how we think about money and legacy—achieved Amazon Best Seller status and is empowering underserved and marginalized communities to build lasting prosperity.
Drawing on his personal journey, Dr. Wallace delivers dynamic and relatable keynote presentations on leadership, coaching, personal motivation, and generational wealth strategies. His message isn’t just about finance; it’s about helping people understand their “Financial Genetic Code” to make better choices and build a legacy.
Driven by a passion for creating pathways to opportunity, Dr. Wallace founded Project Transition, Inc., a groundbreaking welfare-to-work program. This initiative has empowered over 1,000 participants in Alameda County to transition into competitive careers, helping them break cycles of poverty and build sustainable futures. His impact extends far beyond program design—he equips individuals with the mindset, tools, and access they need for success.
Recognized among the most influential African Americans of the 21st century by Contemporary Black Biography, Dr. Wallace’s accolades include:
- Amazon Best Seller – Generational Wealth Begins with Generational Knowledge®
- Oakland Chamber of Commerce Community-Based Nonprofit of the Year
- Wells Fargo Living History Makers Award
- Recommendations for prestigious fellowships from the Ford Foundation and the Annie E. Casey Foundation
With every stage appearance, Dr. Wallace inspires audiences to see that Generational Wealth Begins with Generational Knowledge and that actual change happens when knowledge, opportunity, and action align.
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